46
dr squatch scrubber
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$22.47avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good$9.46–$28.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$703K$703K/yr · 439K searches
Review moat
Bad4,622avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-38.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand