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dr rogers
Worth a lookShows searches that convert (14.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Review moat
Great138.2avg incumbent reviews — the moat a new listing must climb
Avg price
Great$55.77avg listing price — sweet spot $15–$100
Price range
Great$9.69–$107.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+36.4%90-day search growth — must beat 0% to launch
Market size
Bad$97K$97K/yr · 12K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price