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dove men lotion
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Good$5.43–$35.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.20avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$175K$175K/yr · 166K searches
Review moat
Bad7,095.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand