35
dove men face lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Okay1,910.43avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.36avg listing price — sweet spot $15–$100
Price range
Okay$5.43–$22.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 20K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand