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dove men deodorant spray
Launch itA $2.0M/yr market growing +18.1% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great$2.0M$2.0M/yr · 877K searches
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.46avg listing price — sweet spot $15–$100
Price range
Great$5.08–$53.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,550.47avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand