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dove kids shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.37avg listing price — sweet spot $15–$100
Price range
Good$7.06–$26.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,083.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 52K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand