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dove face wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.27avg listing price — sweet spot $15–$100
Price range
Okay$5.13–$21.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,915.82avg incumbent reviews — the moat a new listing must climb
Market size
Okay$165K$165K/yr · 135K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand