45
double wax warmer
Skip itA concentrated shelf (top 5 take 72% of clicks) — this niche doesn't clear our bar today.
Review moat
Great202.07avg incumbent reviews — the moat a new listing must climb
Avg price
Great$57.66avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$33.06–$189.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$145K$145K/yr · 77K searches
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Signals High Price