47
double edge razor blade
Skip itPrices mostly outside the sweet spot ($4.55–$16.96) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 873K searches
Avg price
Okay$10.41avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Review moat
Bad9,180.4avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad$4.55–$16.96cheapest to priciest tracked listing — scored on the share inside $15–$100