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disposable razors
Launch itA $1.8M/yr market growing +8.1% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.8M$1.8M/yr · 831K searches
Price range
Great$2.93–$62.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$15.92avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Review moat
Bad15,101.63avg incumbent reviews — the moat a new listing must climb