47
disney scrunchies
Skip itSoft demand (-20.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Good1,189.21avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.63avg listing price — sweet spot $15–$100
Price range
Good$5.66–$26.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$97K$97K/yr · 501K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand