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diptyque hand soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$29.51–$79.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.20avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good675.71avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$43K$43K/yr · 38K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier