50
dior nail glow
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but a small market ($52K/yr) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good$4.05–$36.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.17avg listing price — sweet spot $15–$100
Review moat
Okay1,592.7avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$52K$52K/yr · 359K searches