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dexe black hair shampoo
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.93avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,603avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.08–$22.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$28K$28K/yr · 39K searches