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deva curl conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$34.73avg listing price — sweet spot $15–$100
Price range
Great$12.53–$52.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good681.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay$250K$250K/yr · 28K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand