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detangling shampoo
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.23avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great$4.92–$44.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$786K$786K/yr · 480K searches
Growth
Good+30.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,808.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand