46
detangling brush
Skip itA deep review moat (15,476 avg reviews) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Good$13.35avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.00–$23.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 140K searches
Review moat
Bad15,476.32avg incumbent reviews — the moat a new listing must climb