50
dermelect
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$33.69avg listing price — sweet spot $15–$100
Price range
Great$14.28–$54.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good689.35avg incumbent reviews — the moat a new listing must climb
Market size
Okay$127K$127K/yr · 52K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand