45
dermaplaning oil
Skip itA deep review moat (31,120 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.63avg listing price — sweet spot $15–$100
Price range
Good$7.98–$23.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$338K$338K/yr · 261K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad31,120.07avg incumbent reviews — the moat a new listing must climb