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dermalogica vitamin c serum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$68.03avg listing price — sweet spot $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good890.11avg incumbent reviews — the moat a new listing must climb
Price range
Good$13.67–$154.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Market size
Okay$177K$177K/yr · 37K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price