67
dermactin
Launch itA $2.8M/yr market growing +42.0% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Market size
Incredible$2.8M$2.8M/yr · 1.2M searches
Avg price
Incredible$35.42avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Growth
Good+42.0%90-day search growth — must beat 0% to launch
Price range
Good$9.83–$142.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad10,265.9avg incumbent reviews — the moat a new listing must climb