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53

derm dude

Worth a look

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 49Growth 36Conversion 97Competition 41Returns 98Price range 78Avg price 62Brand share 0Review moat 56Quality gap 52

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible14.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$5.52–$49.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.42

avg listing price — sweet spot $15–$100

Review moat

Good1,259.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$268K

$268K/yr · 134K searches

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+8.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Products