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deodorant women
Launch itA $31.0M/yr market growing +11.5% this quarter with returns at 0.3% — clears our launch bar.
Market size
Incredible$31.0M$31.0M/yr · 27.1M searches
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Competition
Great32%top-5 click share — an open shelf
Price range
Okay$1.93–$26.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Avg price
Okay$9.94avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad15,403.91avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand