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deodorant stone
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$18.98avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Good$6.70–$38.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.3%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 57K searches
Review moat
Bad12,057.36avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand