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deodorant men spray
Launch itA $3.9M/yr market growing +16.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$3.9M$3.9M/yr · 2.4M searches
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.76avg listing price — sweet spot $15–$100
Price range
Great$5.08–$53.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,973.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand