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53

deodorant for strong body odor

Worth a look

Shows searches that convert (19.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 95Growth 45Conversion 99Competition 24Returns 99Price range 54Avg price 35Brand share 0Review moat 23Quality gap 24

Conversion

Incredible19.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Incredible$2.4M

$2.4M/yr · 1.2M searches

Price range

Good$4.92–$26.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+16.1%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.25

avg listing price — sweet spot $15–$100

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,875.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Reviews