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deodorant for odor control
Worth a lookShows searches that convert (16.5% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 468K searches
Avg price
Good$14.45avg listing price — sweet spot $15–$100
Price range
Good$7.89–$26.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.3%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,224.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand