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demi permanent hair color
Worth a lookShows low returns (0.9%), but a deep review moat (19,175 avg reviews) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$15.61avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.10–$35.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay$164K$164K/yr · 690K searches
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad19,175.49avg incumbent reviews — the moat a new listing must climb