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dej eye cream
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great134.5avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$102.77avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$68.77–$115.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$287K$287K/yr · 30K searches
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price