54
decorative soap
Worth a lookShows low returns (0.7%), but a small market ($30K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$15.81avg listing price — sweet spot $15–$100
Price range
Great$5.24–$49.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,620.4avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 101K searches