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dead sea soap
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.44avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.57–$31.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,692.72avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 73K searches
Brand share
Bad93%top-5 brand share — brand-locked demand