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davines curl
Worth a lookShows searches that convert (12.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$33.10avg listing price — sweet spot $15–$100
Price range
Incredible$15.98–$43.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+46.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,563avg incumbent reviews — the moat a new listing must climb
Market size
Okay$120K$120K/yr · 28K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand