60
davines conditioner
Worth a lookShows searches that convert (22.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible22.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$38.68avg listing price — sweet spot $15–$100
Price range
Incredible$16.95–$49.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$807K$807K/yr · 92K searches
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,359.28avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand