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dark red gel nail polish
Skip itSoft demand (-28.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$209K$209K/yr · 398K searches
Price range
Okay$5.33–$20.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad$8.07avg listing price — sweet spot $15–$100
Review moat
Bad16,610.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.8%90-day search growth — must beat 0% to launch