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dark brown wig
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$48.65avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Good$10.34–$159.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,408.24avg incumbent reviews — the moat a new listing must climb
Market size
Okay$201K$201K/yr · 511K searches
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Returns
Bad7.4%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Returns