57
dark brown henna
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,166.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.86avg listing price — sweet spot $15–$100
Price range
Okay$6.08–$18.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$44K$44K/yr · 64K searches