61
dandruff treatment
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great$890K$890K/yr · 859K searches
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good$4.12–$44.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.50avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,911.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.9%90-day search growth — must beat 0% to launch