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dandruff brush
Skip itSoft demand (-22.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Good$524K$524K/yr · 767K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay$3.50–$19.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.36avg listing price — sweet spot $15–$100
Review moat
Bad14,950.42avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-22.6%90-day search growth — must beat 0% to launch