50
d lead
Worth a lookShows searches that convert (16.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$23.57avg listing price — sweet spot $15–$100
Price range
Great$8.79–$62.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good509.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay$262K$262K/yr · 66K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand