48
cute hair brush
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Market size
Good$477K$477K/yr · 531K searches
Growth
Good+29.3%90-day search growth — must beat 0% to launch
Price range
Okay$8.48–$19.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.90avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,048.78avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand