52
cute face mask
Worth a lookShows low returns (0.7%), but a deep review moat (14,090 avg reviews) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.75avg listing price — sweet spot $15–$100
Price range
Good$6.49–$25.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$200K$200K/yr · 373K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Review moat
Bad14,090.32avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand