41
cushion foundation case
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Review moat
Great173.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Price range
Okay$5.87–$19.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.20avg listing price — sweet spot $15–$100
Market size
Bad$7K$7K/yr · 28K searches