46
curly hair tools
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$20.28avg listing price — sweet spot $15–$100
Price range
Great$6.30–$93.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Review moat
Bad7,649.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 79K searches