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curly hair products
Launch itA $7.4M/yr market growing +2.0% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$7.4M$7.4M/yr · 10.2M searches
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Good$13.93avg listing price — sweet spot $15–$100
Price range
Good$4.21–$35.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Review moat
Bad9,954.06avg incumbent reviews — the moat a new listing must climb