63
curly hair products for damaged curls
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Market size
Great$948K$948K/yr · 677K searches
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Great$15.86avg listing price — sweet spot $15–$100
Price range
Great$6.05–$43.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Review moat
Bad7,012.65avg incumbent reviews — the moat a new listing must climb