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curly gel
Launch itA $1.2M/yr market growing +9.8% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 1.1M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.30–$25.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.22avg listing price — sweet spot $15–$100
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,690.81avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand