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curls shampoo
Worth a lookShows searches that convert (19.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$20.92avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 278K searches
Price range
Great$0.01–$65.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,193.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock