54
curling shampoo
Worth a lookShows low returns (0.6%), but soft demand (-26.0% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Price range
Great$2.90–$84.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$16.88avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,648.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 116K searches
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand