54
curling iron
Worth a lookShows a $19.5M/yr market, but high returns (6.4%) keeps it on the watch list.
Market size
Incredible$19.5M$19.5M/yr · 16.9M searches
Avg price
Incredible$37.42avg listing price — sweet spot $15–$100
Price range
Great$13.88–$122.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,175.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Returns
Bad6.4%return rate — above 5% kills the launch gate
Signals High Returns