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curl oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Good$8.24–$27.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.87avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,015.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad$93K$93K/yr · 90K searches
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand